w h o i s

signe bek ?





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she is a design researcer & strategist

She is an experienced service designer, with advanced and diverse skills within user research, co-design, prototyping and project management. She is a digital native, a meme enthusiast and an extrovert perfectionist.


I am Signe, a Dane currently residing in London. I have a BSc (Hons) in Digital Media and Design from The IT University of Copenhagen. I am currently advancing my skills in service experience design, user research and co-design at University of the Arts London where I am finishing an MA winter 2017. I have a professional background in marketing and advertising from worldly renowned agencies, MediaCom and GREY, where I have worked as a project manager with user research, strategy and content production.

I am a team player with a high level of abstraction and a substainstial methodological tool box within user research, co-design and prototyping. My design process is characterised by a deliberate navigation between problem space and design space, always involving the user, client and additional stakeholders.


I believe in working smarter to create better solutions. What are better solutions? Solutions that cater to the actual, identified core problem, user needs and a feasible business model. Design thinking is vital to these solutions.

Name // Signe Bek

Date of birth // 17.10.1990

Nationality // Danish

Home // London, UK

Email // signe.a.bek@gmail.com

- educational & professional background -



MA Service Experience

Design & Innovation

University of the Arts London,

London College of Communication




Design Sprint

Samsung Arts & Design Institute,

Seoul, South Korea


BSc Digital Media & Design

IT University of Copenhagen


BA Architecture

The Royal Danish Academy of Fine Arts

[Uncompleted due to university change]




Service Design Fringe Festival, London


Project Manager

MediaCom, MediaCom Beyond Advertising


Account Manager

GREY, Uncle Grey

Awarded one Cannes Lion (bronze), two Eurobest (silver&bronze) and The People's Lovie Award.


Content Creator & Social Media Manager

MediaCom, MediaCom Beyond Advertising




Research and Media Strategist Intern

MediaCom, Connections Planning




Interaction Designer

Interactive design installation: 'Totoro'

Funded by Copenhagen Council




Studio Assistant // Temp





Sales Assistant

Playtype Concept Store

- selected clients & employers -

Copyright @ All Rights Reserved Signe Bek